Last.fm Says Full Track Previews Increase Song Sales

Link: blog.wired.com

Since Last.fm's label deals allowed them to stream over five million full tracks for free, the site has seen its CD and MP3 Amazon referrals increase 119 percent. Some of the effect is due to an increase in overall traffic since the full songs showed up, but existing users of the site purchased 66 percent more music during the same period. Last.fm's conclusion that free music on its site has led to increased sales appears to be valid. Critics within the music industry who see free streams as

4/23/2008 | Email